Creative Strategy Online
CE Academy / 2021–2022

A school’s story,
made clear.

Connecting brand, website, and marketing around the families CE Academy serves.

CE Academy students and staff taking part in a group activity
Start with the familyFamilies’ questions come together in one clear school storyWho is it for?How doesit work?Why thisschool?One clearstory

A better introduction to Conductive Education.

Nonprofit private school for children with motor-function disabilities.

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01 / The shift

Give every touchpoint the same foundation.

The starting point
LogoWebsiteMessaging

Each had developed separately.

The direction
Brand story
Identity
Website
Marketing

One story, carried through the whole experience.

The project connected a previously separate logo, website, and messaging through one brand story.

We clarified the school’s story before building the identity, website, and marketing around families’ questions.

The identity

The mission, made visible.

CE Academy school crest with wreath and standalone shield, showing symbols for accessibility, learning, growth, and Conductive Education
The crest and standalone shield.
A coordinated palette for the brand and website.
02 / The work

From strategy to launch.

Strategy & story

  • Marketing and sales strategy
  • Website strategy
  • Brand story and one-liner

Brand & experience

  • Logo and branding
  • Website copy
  • Website design in Figma

Build & launch

  • Webflow development
  • SEO
  • One month of social media marketing
03 / The result

A consistent way to explain the school.

A unified identity, a website shaped around families’ questions, and a shared foundation for future marketing.

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