Creative Strategy Online
Kene Pro / 2023

A clear position
for Kene Pro.

Turning broad infrastructure experience into a focused story and website.

What kind of business are we?
SalesConstructionField services
Utility infrastructureConsulting

One category that gives every capability a place.

Infrastructure workers reviewing a project together
The strategy established utility infrastructure consulting as Kene Pro’s organizing category.

Utility infrastructure consultancy.

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01 / The thinking

Connect the business to the experience.

  1. 01

    Vision

    A defined position.

  2. 02

    Actions

    Capabilities that support it.

  3. 03

    Expression

    A story people understand.

  4. 04

    Experience

    A website built around it.

Positioning Kene Pro as an infrastructure consultancy gave the story, website copy, and design a shared direction.
The expression

From positioning to the page.

The narrative
Transforming connectivity and empowering communities.
A purpose connecting the company’s capabilities.
Kene Pro website typography guide showing Libre Franklin
Typography for the website.
The website color palette.
02 / The work

A focused website engagement.

Story

  • Brand story
  • One-liner

Experience

  • Website copy
  • Website design in Figma

Build & launch

  • Webflow development
  • SEO
03 / The result

A clearer introduction to Kene Pro.

A defined position, shared language for business development, and a website that explains the company’s role and expertise.

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